June 8-9, 2017

Infusionsoft HQ | Chandler, AZ


Learn the latest underground marketing and technology tactics to help your law firm thrive in today’s ultra-competitive climate.

Hosted By

Take your law firm to the next level

The Newsletter Pro and Optimized Attorney & ClientTech invite you to join us for the first annual Entrepreneurial Attorneys Summit at the gorgeous Infusionsoft headquarters!

This event is not like other lackluster legal marketing conferences you may have attended in the past. No fluffy content here. During two days of intensive workshops we are laser-focused on delivering practical, cutting-edge advice to help you sign more clients and streamline your firm’s business and IT systems.

You will also have the rare opportunity to rub elbows with like-minded entrepreneurial attorneys to find out what’s working in their practice.

Watch this video clip from The Newsletter Pro Owner/Operator Shaun Buck for a small taste of what’s in store.

You will walk away from this event with a crystal clear action plan to kick-start your goals.

Here’s what you can expect:


8:00-8:30 – Welcome / Kickoff
8:30-10:00 – Revolutionize Your Firm with Tech Automation
10:00-10:30 – Break
10:30-12:00 – How To Build a Referral Machine
12:00-1:00 – Lunch
1:00-2:00 – Q&A Panel: Your Burning Marketing Questions–Answered
2:00-3:30 – Maximizing Your Marketing ROI
3:30-4:00 – Break
4:00-5:00 – Attract New Clients with Social Media, Now!
5:00-6:00 – Cocktail Reception


8:00-9:30 – The Power of Direct Mail in Today’s Digital Landscape
9:30-10:30 – Building a Steady Stream of Qualified Leads with Sales Funnels
10:30-11:00 – Break
11:00-12:30 – 6 Marketing Metrics That Actually Matter
12:30-1:30 – Lunch
1:30-2:30 – Panel: 15 Marketing Ideas in 60 Minutes
2:30-3:30 – Infusionsoft Presentation
3:30-4:30 – Mastering the Perfect Client Lifecycle
4:30-5:00 – Closing Remarks

Ticket Options: Buy Now

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Expert Speakers

Shaun Buck

Owner/Operator, The Newsletter Pro
Shaun has been a serial entrepreneur for over 15 years, and currently owns and operates The Newsletter Pro, based out of Boise, Idaho. Although The Newsletter Pro has only been operating for 6 years, Shaun and his 60+ member team have grown the company into the nation’s largest custom print newsletter company—printing and mailing millions of newsletters annually for diverse industries spread across four countries.

Kenneth L. Hardison

President, PILMMA
Ken Hardison practiced injury and disability Law for over 32 years and built one of the largest personal injury law firms in North Carolina. In 2009, he decided to share his knowledge with other lawyers by creating PILMMA (Personal Injury Lawyers Marketing and Management Association)–the only legal marketing and management association exclusively for injury and disability lawyers. Ken is also the author of How to Effectively Market Your Personal Injury Law Practice in the 21st Century and numerous articles on marketing and managing injury and disability practices.

Lauren Pawell

Founder, Bixa Media

Lauren is an online marketing strategist who helps entrepreneurs generate (and nurture) more leads through their websites. A solopreneur herself for the past 6 years, Lauren knows firsthand the constraints small businesses face…limited time and limited resources. Results-oriented, her specialty is zeroing in on high-impact marketing strategies, so entrepreneurs can stop wasting their time and money on efforts that don’t generate leads or acquire new customers.

Michael Knutz

President/Partner, Optimized Attorney & ClientTech
For the past decade, Michael has helped hundreds of law firms improve their marketing results and streamline business practices using technology. He and his expert team meticulously track progress—giving clients a clear view of what’s working and what’s not. With a unique blend of marketing savvy, technical and business acumen, and sales process understanding, Michael is able to think strategically and execute tactically. He is adept at using advanced marketing technologies to reach audiences, grow profitability, and create a competitive edge for his clients.

Kara Prior

Vice President, Optimized Attorney & ClientTech
Kara is a marketer, writer, mom, and the vice president at Optimized Attorney & ClientTech. She is passionate about helping attorneys find more clients, streamline their systems, and better their lives. Recognizing that attorneys have cases to win and a business to grow, Kara is laser-focused on maximizing clients’ marketing budget—and swiftly pivoting when something’s not working. Before starting at James, Kara worked at Entrepreneur magazine where she regularly contributed feature articles, and launched the company’s social media presence. Her business journalism has appeared in top national publications, including: The New York Times, The Huffington Post, MSNBC, and Business Insider.

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Local recommendations coming soon…