Being entrepreneurial is an approach rather than a work environment. You can be entrepreneurial in most any environment that you have a bit of control over.
The primary judging factor is whether you are continuously seeking to improve your approaches to obtaining and servicing clients. Are you regularly:
However, your position puts more pressure on you to be innovative and entrepreneurial when you manage your own firm. Hopefully the information we provide below will help.
Regularly seeking small improvements in marketing results from existing channels will nearly always bring better results over the long term than continually chasing entirely new marketing channels.
Part of the reason for that outcome is that most marketing efforts take repetition and time to deliver clients. So you should focus on a few marketing channels at a time and have an active program of:
Once you believe that you have refined a well-functioning marketing channel nearly to perfection, select a promising new channel (perhaps one that is already working for others), put an original twist on it, and start testing and refining.
A disciplined program of steady improvement of working channels and periodic testing of new channels is the surest route to marketing success.
Long-term health of your firm, however low or high your growth goals, requires continual tweaking of your marketing efforts and streamlining of your work processes.
If you are not continuously improving, your failure to adapt will eventually impact your firm’s stability, team retention, and financial performance.
In addition to automating many of your marketing tasks, technology can materially reduce the labor required for many work processes. For example, versatile and intuitive customer relationship management software (CRM) can replace multiple, overlapping, and expensive programs which don’t communicate with each other. A modern CRM provides:
The higher your rainmaking requirements, the more important it is for you to be innovative and entrepreneurial in your marketing and sales approaches. For example, do you (or someone in your firm):
Call software integrated with a CRM can provide such detailed and sophisticated tracking of call origin that every other method falls short in a comparison. Call software can:
The most frequent growth bottleneck we see is insufficient lead flow. A related problem is poor conversion of existing lead flow. A different and higher-class hurdle, but still one that blocks growth, is a reluctance to add personnel … whether due to cost, lack of space, or prior bad experiences.
These impediments to growth can be addressed with technology-based solutions and a full embrace of that technology. Technology can:
Recommendations specific to your situation can be obtained by setting a 15 or 30-minute appointment with our president, Michael Knutz.
You will not receive a sales presentation. Travis will review the information you provide beforehand, hear about your pain points, and offer solutions. Some of the improvements you can make yourself and some will require new technology.