Lawyer SEO: What You Can Expect
Google page one rankings can be difficult to obtain for highly-competitive keywords, but our process works.
- We first analyze your website’s strengths and weaknesses. Every site has omissions and errors that hurt its ranking.
- We fix your site’s on-page problems, from poorly-worded titles and meta descriptions through missing crosslinks and image tags to absent or unsophisticated keywording.
- We steadily build high-quality backlinks, which remain the most influential factor in Google page position.
- Every month you are sent a clear and detailed report showing the progress we are making with your site’s ranking for a variety of keywords, and your account manager will provide additional details. You will never wonder if the work is being done.
Help prospects find you
Increase search engine visibility
Get higher quality leads
Most attorneys do not understand search engine optimization well enough to determine if they should invest in it, how much to spend on it, and whether they are receiving value for their current law firm SEO expenditures.
Any vendor providing legal SEO services should be able to itemize the work being done each month. If you cannot obtain that information (and proof of its delivery) from your vendor, then that work is probably not being done.
Content development is one of the most important ways in which an attorney can optimize his or her website. Adding new articles and/or blog posts to your website allows you to pursue and rank for additional keywords. If you instead allow your site to stagnate, its Google ranking will slip below those of competitors with more active websites.
First, we analyze your website and its competition. We look for opportunities to target high-value, low-competition keywords. We then build a schedule of additions — topics and keywords we will write and when — and begin work. We use both in-house and freelance writers. All are based in the U.S. and are a mix of English grads and lawyers. Whom we select to write an individual piece is determined primarily by topic.
It’s important to note that not all content should consist of the written word. These days, search engines are looking for content that provides the user with the best experience, and that may include infographics, slide decks, and video clips. All of these decrease your site’s bounce rate while increasing time-on-site, and for this reason, our optimization clients receive multiple types of content.
Local Optimization For Attorneys
Local searches now outnumber non-local searches. So, it’s critical to optimize your legal website to improve your local ranking as soon as possible. Google must be able to connect your website with your location. That means your website should at minimum have a local page that includes your contact details in html.
We can create and maintain your Google Places page. We find erroneous citations and correct them. And we create additional citations each month on sites like Yelp and Foursquare.
About Search Engine Optimization For Attorneys
High-quality website optimization generally consists of:
On-page optimization: Artfully titling and tagging pages helps Google determine what terms your website pages should rank for.
Link building: Websites with a strong set of inbound links will rank higher than those without.
On-page optimization: Special training is needed.
Link building: It is difficult and time-consuming to beg links from quality websites. You are unlikely to be successful. And your chances of obtaining anchor text rich with keywords are even lower.
The time varies with the strength of your competition, but you will generally see movement upward in the rankings within 2-3 months. Major benefits typically take 5-6 months to appear.
Network of legal sites. We have over 1,000 legal websites from which we can build relevant links.
Accessibility. Optimized Attorney is a boutique firm managed by reachable people. Our savvy SEO experts are only a phone call or email away.
Law book publisher. We published law books for more than 30 years and therefore understand various practice areas.
Buyer beware. Because most SEO purchasers don’t understand how to evaluate what they are buying, SEO remains the Wild West. There are still many providers and freelancers with modest skills making big promises they only sometimes keep. Paying more does not improve the odds that you will receive the work you should.
Legal providers preferred. You want most of your inbound links to come from other law-oriented websites. If your SEO provider builds a wide variety of websites rather than specializing in legal websites, the links created for you from those general sites will have less value.
Educate yourself. The more you know about SEO, the better you will be able to evaluate the work being done for you.
Search Engine Optimization and Google Local are similar in that both allow potential clients to find your website via a search of specific keywords. When it comes to SEO, your website will appear in the search engine’s organic (natural or unpaid) search results. Google Local, on the other hand, is a local business listing that readily displays all of your business contact information and will appear in Google’s coveted local rankings. Google Local will also put your firm on Google Maps.
Yes, all Search Engine Optimization and Google Local clients’ rankings are tracked using third-party software. All clients have immediate access to monitor their own progress free of charge.
*Internet usage statistics provided by the Pew Research Center.
The way to Choose the Best Law Firm Search engine optimization Company
Picking a company to deal with your law firm’s marketing is a hard task. There are many companies promising high Google rankings, so how do you pick the best one? How can you tell which one you could trust? Listed below are a couple of the most vital things that the company you hire must possess.
Extensive experience marketing especially for law firms
Pick a search engine optimization service which understands the details of law firm marketing. This knowledge helps broadly with regards to creating more leads and more cases. We’ve been helping law firms for more than a decade. Just as it matters with regards to consumers choosing an attorney, expertise in law firm marketing is vital.
Extensive experience researching Google’s search engine ranking algorithms
Google’s algorithms are incredibly complex and are updated thousands of times each year. The very best SEOs are continuously conducting experiments, testing to see what approaches are correlated to rankings increases or decreases and analyzing the SERPs. The capacity to track Google’s algorithms day in and day out cannot be understated.
Many clients with high organic rankings for the most aggressive search phrases in competitive markets.
Many organizations have 1 or two sites they like to show as ones they’ve been capable of getting ranking high and it may seem impressive. What you don’t see is the many clients they work with that aren’t ranking at all! The law firm marketing you pick ought to be able to show you lots of samples of clients of theirs which rank high in several competitive markets.
Capability to build a beautiful web site that is search engine friendly, fast and built for improving conversion
Your law firm web site absolutely plays a part in how your website ranks on Google. Google is analyzing the consumer behavior of your website visitors. If customers leave your website rapidly, that hurts rankings. The best law firm web sites do a great job of keeping visitors on your website and increasing the time customers spend on your website, ultimately satisfying your visitors. In addition, slow web site load times will even hurt your rankings and your conversions. Speed has continued to increase in value in Google’s algorithm in 2020. Last, beautiful law firm web sites, made with comprehension of what consumers want, play an essential aspect in the decision-making process of consumers looking to employ a law business. A comprehensive comprehension of Conversion Rate Optimization (CRO) should be an absolute must in the vendor you choose.
The Importance of Selecting the Right Search engine optimization Provider. When it comes to SEO specialists, the best in the business are ones who conduct their very own tests and experimentation. Part of the testing process is staying at the top of the constant updates made by Google. In 2018, Google made 3, 234 updates to the search algorithm. They also conducted 595, 429 search quality tests, 44, 155 side-by side experiments and 15, 096 live traffic experiments to attempt to improve the standard of their results. In case you’ve ever wondered Search engine optimization services are necessary on an ongoing basis, it is since the SERPs are in a constant state of flux because of those constant updates.
The law firm marketing agency that your law firm hires should be closely monitoring and staying on top of those modifications. We monitor rankings for over 600, 000 keywords each month, especially in the law firm marketing area, to be capable to identify when Google’s algorithm updates affect our customers rankings and the lawful vertical. Collecting and assessing this volume of information and the constant Search engine optimization tests we conduct give us insights that others attorney Search engine optimization companies simply don’t have. Additionally, it gives us the capability to produce more intelligent, information driven Search engine optimization strategies that can help give you an edge over your competition.
We believe that we do that better than anybody other law company SEO company. Choosing the right Search engine optimization business to manage your marketing is essential for your law firm web site does not get penalized by Google. Some companies doing attorney Search engine optimization will overpromise simply to get you to sign up with them. Be cautious of any company that makes warranties or promises of quick results like that may lead to your law firm’s site rankings getting worse instead of improving. The fact is that Search engine optimization in 2020 takes time. How much time depends upon the amount of problem for the keyword phrases you’re targeting, the amount of competition on the first Google page and the authority and trust factor that your site has. For instance, optimizing for personal injury law in a competitive geographic market, the major search phrases in several cases may take a year or two longer.
However, only optimization for home run, search phrases are an obsolete way of thinking and a bad SEO strategy. The best attorney Search engine optimization providers rely on experience and years of information to conduct smarter key word research plans and produce better marketing strategies so that you can start generating leads and cases faster.