We implement two technologies when working to increase the percentage of your prospects who become clients:
We then integrate the two so that results appear on one easy-to-comprehend dashboard filled with colorful charts. The software and dashboard provide several high-impact benefits:
We’ve yet to meet a lawyer who didn’t want to convert more callers to clients, but many are unaware:
(a) which marketing channel generates the best leads
(b) how much those leads cost to generate, and
(c) how to convert more of those leads
Call-tracking technology can answer all three questions by showing you:
It is easy to spot and take advantage of opportunities for improvement when you have the call-source data and the recorded calls just a click away. And our one-on-one consulting calls that are included at no extra cost will help you make those improvements.
The second best way to improve your conversion rate is with lead nurturing. Your prospects have many questions, and yes they want answers, but they also want to know how YOU answer their questions. In short, they want to get to know you and your work before they sign up.
Customer relationship management (CRM) software automates this lead nurturing by automatically identifying and segmenting your prospects and sending them content matched to their legal issue.
The big lead nurturing problem for lawyers is that virtually all CRMs require you to write the content the CRM will send to your prospects. None of the CRMs have specialty-specific content that enhance your reputation and set you apart from the competition.
We have tackled this issue head-on and created extensive and meaty drip series for your prospects that include:
Every piece is branded with your name and contact information, and takes an educational approach which demonstrates your expertise and helpfulness.
More than lead nurturing
Our CRM also comes with:
A. Document automation. Bump the productivity of your team by eliminating the repetitive entering of client data in your frequently-used forms.
B. Full integration with comprehensive reporting. Unify your business systems and display all the critical data on one colorful, chart-heavy dashboard so know at a glance what is working well and what needs improvement.
C. Review-solicitation and screening. You know you should be doing more to obtain reviews. Our automated service does the asking, lets even the most tech-averse clients readily respond, and best of all, lets you screen out the weak reviews BEFORE they are posted.
We can bring to your practice everything described above — call-tracking, lead nurturing with killer content, document automation, full integration, a comprehensive dashboard, and review solicitation and screening – for $1,500/month.
That price includes onboarding, building a custom dashboard, ongoing staff training, and a twice-annual strategic consulting call that recommends additional ways you can obtain more clients, handle growth without staff additions, and trim costs.
If interested in learning more, please schedule a 15 or 30-minute call with our president Michael Knutz.