Social Media Marketing for Law Firms

By March 29, 2019 June 13th, 2019 No Comments

A 10 Step Guide to Social Media Marketing

Any approach that involves time or money should always require a plan of action.  That being said, before your law firm jumps on the social media train, you want to make sure that you have a well thought out plan.

Here’s a 10 step guide to setting up your law firm’s social media:

1. Set your goals.

This should be addressed, but just in case you didn’t know, once you establish what your law firm’s goals are, it will be much easier to lay out the rest of your plan.  What do you want to get out of social media marketing?  Why are you doing it?  Are you trying to generate leads? Are you using it to build relationships with existing and potential clients?  Answering these questions are a great way to establishing your law firm’s goals.

2. Evaluate your resources.

Do you have someone who will be maintaining your social media accounts?  Do you have the technical in-house ability to generate content?  If not are you willing to learn?  These questions need to be addressed before you continue with your social media campaign.  You want to make sure that you have the right people for the job.

3. Get to know your audience.

Find out information on your target audience.  Knowing where they spend their time online, their interest, and what they want out of your services.

4. Create quality content.

Content is key!  Once you establish where your audience spends their time, what kind of content do you think would be useful or enjoyable for them?  Offering new and useful content can help form conversations, which will one day turn into leads.  Read our previous blog on Content generation to learn more.

5. Integrate your marketing efforts.

Use all your social media outlets to cross promote your services.  An example of this would be having a blog post, and then promoting this post via Twitter and/or Facebook.  It generates more traffic across all of your social media outlets including your website.  There are a number of other methods which are a great way to promote your social media presence.

6. Create a schedule.

Designate specific times for when you post a status on Twitter or post a picture on Facebook.  Creating a routine schedule will make it easier to maintain and follow up on your law firm’s social media marketing efforts.

7. Apply the 80-20 rule.

There’s the general 80-20 rule that is usually applied to other business management styles.  In this case, use the 80-20 rule in your social media efforts.  Spend 80% of your time by posting content that is relevant to your audience to increase engagement.  Content about your law firm and your services should be posted no more than 20% of the time.

8. Focus on quality, not quantity.

It’s easy to want to be popular and gaining a large number of followers seems great, but numbers don’t always mean everything.  Having 10,000 followers who sign up just to follow you but never engage with anything that you post doesn’t compare to 1,000 highly engaged loyal followers.  In the end, the quality of the followers is the ones who generate lead.

9. Give up control.

Give your audience an opportunity to take control of the online conversation whether it is on Twitter, Facebook, or any other social media outlet.

10. Continue learning.

The social media world is constantly changing, so don’t forget to keep up on the trends.  In any successful organization, you need to adapt to change and accept it.

30-Minute-a-Day Social Media Marketing for Busy Attorneys

Social media never sleeps, which may make you feel like you have to monitor your accounts 24/7/365. That’s easy if you have a designated social media specialist but what if you’re a busy attorney wearing multiple hats?

30 minutes is all you need to establish a strong social media marketing strategy. Fit your online to-do list into half an hour a day using these social media marketing tips for time-crunched attorneys.

  1. Ditch some social media platforms

More isn’t always better when it comes to social media marketing for attorneys. Trying to build a presence on all social media platforms—the “shotgun approach”—can lead to a scattered and time-consuming strategy. Instead, attorneys should focus on only the most effective platforms for their particular audience demographics.

For instance, a DUI defense firm striving to appeal to an audience of Millennials—those born in the early 1980s to about 2000—could focus on Facebook for the greatest social engagement (according to the Pew Research Center, more than 80% of online adults ages 18 to 29 use Facebook, alongside nearly as many users ages 30-49). A corporate law firm, on the other hand, would probably experience higher ROI on LinkedIn because of its professional nature.

Changing your approach from hitting every single social media site to only the two or three that are most effective is an ideal way to start paring down your social media activity into 30 minutes a day.

  1. Prioritize the most important actions

Most law firms have similar goals for their social media marketing: attract followers and connections, improve branding, increase SEO, attract clients. There are many avenues available to reach those goals such as sharing content, promoting contests, and sponsoring ads.

With so many things to do, you must prioritize the most effective actions first:

  • Sharing content
  • Posting updates
  • Replying to comments (negative and positive) and questions
  • Connecting with influencers and followers
  • Checking statistics and keywords

Posting updates and sharing content
Regular content keeps your pages active, updating your followers about your brand’s latest news and pushing valuable content to their news feeds.

Replying to comments and questions
What’s the point of having social media accounts if not to engage with your audience (which includes potential clients)? Yet, a lot of attorneys do not reply to comments and questions as part of their law firm’s social media marketing strategy.

Big mistake. Taking just a few minutes every day to respond to your audience can promote brand loyalty, build your social media following faster, and lead to more conversions and referrals. Even a simple response to a Facebook comment about your latest blog article can leave a lasting impact. For instance, you could write: “Thank you, Sarah! We’re glad that you found our article helpful. Please reach out to our friendly team at 888-888-8888 or www.yourlawfirmsite.com if you have any personal injury needs.”

Download our free guide and learn about the importance of key performance indicators (KPIs)

Connecting with influencers and followers
Expand your network on LinkedIn by connecting with LIONs (LinkedIn Open Networkers). LIONs have thousands of connections, which means that you’ll be one degree closer to a lot of people. Additionally, joining local groups like “Philadelphia Networking Professionals” puts you in touch with relevant connections.

Platforms like Twitter, on the other hand, require you to connect one on one. Reach out to several new connections a day to increase the effectiveness of your law firm’s social media marketing.

Checking stats and keywords
Review important stats daily: clicks, engagements, eyes on your posts, and trending keywords, just to name a few. You will learn the optimal times for posting on different platforms, the types of posts that perform best, and which trends to take advantage of.

  1. Experiment with scheduling

See how long it takes to complete each of the above actions and jot down a rough daily schedule. For instance, your schedule could look something like this:

  • Posting updates and sharing content: 7 minutes
  • Replying to comments and questions: 7 minutes
  • Connecting with influencers and followers: 3 minutes
  • Checking stats and keywords: 6 minutes

Those priorities will take a total of 23 minutes. That means you still have 7 minutes left to address your law firm’s other social media marketing needs, like setting up social media ads and analyzing goals and strategies. Of course, this is just a sample. Your practice may find that you need to spend more time on sharing content and less on checking stats. The key is to experiment and find what schedule works best for your law firm’s social media marketing needs day by day.

One tip to help you stick to your 30-minute-a-day schedule: set a timer. Imposing a deadline will keep you focused and prevent lollygagging on social media—a huge time waster.

  1. Prepare content ahead of time

Preparing your content ahead of time can cut down on your daily to-dos. Craft your Facebook updates, Tweets, and LinkedIn statuses on Monday for the rest of the week, or use the “scheduling” functions on your social media accounts to set up your posts the day before.

Choosing the Best Social Media for Your Law firm

In this day of the digital age, it appears as if a new social media platform sprouts up every week, and as a lawyer, it can feel overwhelming.  So how do you establish your law firm ‘s social media presence when users seem to move from network to network?
There are a variety of social platforms, all of which have different audiences, but not everyone may be the right one for you.  Before submersing yourself to anyone one of these social media channels, you should find out what each one is used for and if it will be beneficial for you.
Here’s a breakdown of the six major social media sites

Twitter

Twitter is a great platform where you can reach a large audience in 140 characters or less in what is called a “tweet”.  Branding your law firm requires a lot of time and money but remaining consistent with your tweets will be an easy way to get started.  Twitter is a good way to engage with clients.  Sharing pictures, videos, links, and other information can be tweeted.

Facebook

Like Twitter, Facebook allows you to connect with your audience, start a conversation and update with company news, the main difference is that within Facebook, the conversation is gathered all in one place.  If you post something and your audience decides to reply, they can easily see each other’s responses without having to click links to other Facebook user’s pages.  Facebook is more of a visual platform compared to Twitter, so sharing photos and videos are highly encouraged.

Pinterest

Pinterest is a fairly new outlet for social media.  It is a network where ideas are discovered on a social level, it is not a platform for self-promotion.  Instead of broadcasting what your law firm is doing, you can crowd source and create highly visual “pinboards” for inspirations.  The most effective way of using Pinterest would be to collect images, logos, and websites with good design and clever copywriting. Those will help inspire your employees and show your followers you have an eye for good taste.

Youtube

Youtube is not all about funny cat videos; it’s a useful resource to obtain more information about any topic.  In this case, if a potential client wanted to learn more about your law firm, they can go to YouTube and see if you have a video profile or see if you provide any general legal advice.  Don’t expect your video to go viral when posting, however post content that is genuine, thoughtful and useful.

Linkedin

This is not only a great source to get a new job, but it’s an amazing source to network with professionals.  One of the advantages of Linkedin is that you can filter companies through size, industry, and geography.  So if your law firm has a specialty, you can narrow down your potential client base for contacts.   Linkedin is also a place where you can partake in conversations with like-minded legal professionals allowing you to participate in Q&A forums that are useful to your specialty.

Google+

Joining Google+ is beneficial for SEO purposes and for syncing with other Google applications like AdSense or Gmail.  The audience for Google+ is highly engaged like Twitter and Facebook.  Google+ offers a “Hangout” feature where it allows you to talk about services or ideas face-to-face with potential clients through video chat.

What Recent Google+ Changes Mean For Your Law Firm’s Social Media Strategy

Like all social networks, Google+ has seen its fair share of transformations and changes throughout the years. Recent months have seen some of the most drastic, leading many to conclude that what we’ve known as “Google+” is no longer the same platform. Check out some of the most recent changes, and find out what this means for your law firm’s social media strategy.

Change #1: Separation between Google+ elements into focused apps

Although Google has not announced that it will discontinue using the name “Google+,” what that term now means has changed quite significantly. Instead of housing all things social media and interaction under one roof, Google+ has separated services into those focused on photos, social media functions, and communication.

For instance, according to Bradley Horowitz, Google’s VP of Streams, Photos, and Sharing, Google Photos will be a separate app rather than one element of an all-inclusive Google+ platform. Streams (the social feed element) will also be a separate entity, and Google will continue to improve communication efforts such as Hangouts.

What this means for your law firm: Google will continue to be a photo storing and sharing powerhouse, and Hangouts will become even stronger and more user-friendly. Take advantage of Google+’s Photo capabilities—unlimited storage, user-friendly editing tools, automatic backup feature, ability to create professional looking photos and videos—for your law firm’s social media and online law firm marketing.

Additionally, invest time into hosting Hangouts for your law firm’s audience. For instance, an estate planning firm can do a “Open Question Forum” Hangout where people can jump on and ask questions about trusts, wills, and assets, and receive answers from the qualified attorneys they would work with if they consulted the firm.

Change #2: No required Google+ profile

Originally, users needed to have a Google+ profile in order to create a cohesive identity across all products and platforms, such as YouTube and Gmail. Now, users looking to access Google products will only need a Google account, which won’t be followable or publicly searchable.

What this means for your law firm: Practices with a solid Google+ following can continue to cultivate their audience and further their law firm’s social media and local Google+ SEO effortsusing the platform (those without a steady Google+ presence can also jump on to take advantage of the benefits—it’s not too late), but with greater privacy and control over online reputation management than before.

Social Media for Law Firms: The 10-Minute-a-Day Makeover

What if I told you that your law firm could maintain and promote successful social media profiles by spending just ten minutes every day doing a few simple activities? That’s right, social media marketing for law firms doesn’t have to be a daunting project.

If your social media efforts have fallen by the wayside lately, make the following tasks everyday priorities and transform your online footprint in just ten minutes every day.

1. Post an original photo, article, graphic, or blog post with a call to action.

Producing original content and sharing it to social media is one of the best ways to renovate your law firm’s social media marketing strategy. Consider authoring a brief 200-word blog post on a current event or educational topic. For example, a firm specializing in family law and divorce could leverage a blog post about the most common and costly mistakes made by divorcees this year.

No time to create even a short blog post? Here are a few other social media marketing ideas for your law firm:

  • Post a photo of your attorney team or snapshots of your law firm enjoying a fun office event like a community service project. Photos generally attract more attention and spur a higher level of engagement.
  • Whip up a quick pie chart or statistical graphic to represent relevant figures, such as an employment law firm’s case success rate compared to the industry average.
  • If your firm absolutely does not have the time to produce its own content, you can use outside content. Just avoid pushing competitors’ material, always cite your sources to ensure they receive credit for the work, and include a call to action promoting your law firm’s services.

Time spent posting: 4 minutes.

2. Respond to user comments.

If social media users spend time commenting on your Facebook, LinkedIn, and Google+ pages, take the time to respond back. You may be surprised by how swiftly positive interaction—anything from thanking posters for sharing their thoughts to addressing their complaints—can increase the level of engagement on your page.

Time spent responding: 3 minutes.

3. Connect!

The social media marketing strategy for your law firm should encompass forming broad networks of followers. It only takes a few minutes to make a handful of new connections daily. For example, your company LinkedIn page displays the various people and companies connected to your organization and the closeness of those connections. Consider reaching out to those second-degree connections and turning them into first-degree relationships. Then, watch your network grow!

Time spent connecting: 2 minutes.

4. Interact with other content and companies.

While you’re forging new connections, keep an eye out for relevant content that may be influencing your potential clients including articles posted by news outlets or law journals. Then, comment on or “like” their posts. This positions your firm as a source of relevant industry information instead of one that constantly “sells” your firm, ensures that you remain on prospects’ radars, and builds helpful social media relationships with other businesses.

What 2013 Can Teach Lawyers About Social Media

From the National Security Agency’s data collection scandal to BatKid saving San Francisco, 2013 was a year of memorable social media moments. These moments can be more than just memories for your law firm, they can be guidelines for what to do (and what not to do) in 2014. Read on to discover a few things that 2013 can teach lawyers about social media.

1. Respect your audience’s privacy and security.

When the news broke that the NSA had been collecting online data that Internet users had previously thought to be secure, the public outcry was overwhelming. What should this teach lawyers about social media? Social media users connecting with your law firm over platforms like Facebook, Twitter, LinkedIn, Google+, and Pinterest want to know that they can trust you.

This is particularly true when handling sensitive information such as birthdates and mailing and email addresses, but the philosophy can apply to any information provided to your law firm over the Internet. If your law firm asks social media users to provide personal information to participate in any contests, be sure to implement a secure Internet connection and post the contest’s Terms & Conditions.

2. It doesn’t take long to build a social media presence.

Vine, Twitter’s video app that enables users to create and edit six-second videos, was a huge hit in 2013. Even President Obama utilized Vine to spread messages over social media and personally connect with the American public.

If your law firm doesn’t have time to implement a full-blown social media strategy, consider utilizing Vine videos as an easy way to stay in touch with your Twitter audience. No matter how hectic your law firm may be, everyone can spare six seconds to create potentially valuable client connections.

In addition, Vine videos can function as great teasers to direct traffic to your firm’s blog or website. For instance, a firm specializing in bankruptcy can post a Vine clip asking, “Are you making these common bankruptcy mistakes? Find out by visiting our website at…”

3. Don’t be afraid to share heartwarming stories.

When the Make-A-Wish Foundation helped a child with Leukemia fulfill his fantasy of becoming Batman, Twitter and Facebook users couldn’t get enough of the heartwarming photos and videos. If your firm’s lawyers can learn any lesson about social media from this, it’s that people love hearing about good deeds.

Does your firm participate in local associations? Promote community service efforts? Sponsor scholarships for community college students? Don’t be afraid to share these stories on social media—post photos and videos of your firm’s volunteer efforts! It’s a great way to brand your firm as one that truly cares about doing good things for people, whether that means fighting to settle a client’s personal injury case or supporting the local Boys & Girls Club.

Slow This Summer? Rev-up Your Law Firm’s Social Media Efforts

There are times of the year where business is slower than usual.  This seems to be the case when summer time is around.  While clients, even competitors, are away on vacation, use this opportunity to use outlets like Facebook, Twitter, and other social media channels to try a new platform or experiment with the one they’re already on.

Simple Strategies On Social Media For Lawyers

So your firm is looking for ways to establish lawyer marketing.  You hear about social media and the impact it can have towards your law firm web marketing.  You get someone to establish  a social media account on your behalf and now what?

Creating a profile through a social media outlet is one step of the process.  The next step is to focus on building an audience.  Who would this audience be and why?  Here’s a fun infographic on building your audience.

Lawyers and Social Media: A Primer from Attorney Mitch Jackson

In case you haven’t noticed, there’s a new global movement changing how we practice law. For you tech guys and gals out there, SEO means, “search engine optimization.” In today’s world, I think SEO should mean be “social engineering optimization.” Here’s what we’re talking about…

Social Media Blur

There’s a social media blur taking place that’s redefining how lawyers should practice law. The difference between the daily practice of law in the office and, a lawyer spending time online with social media is no longer a black and white distinction. In fact, we would argue that one, without the other, is often disservice to you and your client.
The web as we know it (we’re talking about the easy to use hyperlinked web) is less than 20 years old. The ability to use online platforms to connect with others down the street, on the other side of the country, and even the other side of the world has become incredibly simple, inexpensive and effective. With the latest advancements in social media such as live video chat, our sphere of influence has considerably expanded. At the same time, things have become much more personal.

The Winds of Change

The winds of social and digital change have brought new technology, attitudes and transparency to how lawyers do business and interact with others. Never before in history has one single technology changed how people and companies do business and how lawyers practice law. For the first time, you can now effectively market your product or service to hundreds, thousands, and even millions of people in less time it takes to order your morning latte at Starbucks. Go about it the right way and you can get others to do the same thing by sharing your message with their tribes.
Today, smart lawyers use social media to inspire, inform, educate and build new relationships.Using social media, my firm has shared a ton of free resources and helped thousands of people with their legal problems. We know other lawyers are busy doing the same thing. Are you?

Virtual Welcome Mats

We’ve turned each page of our web site and blog, and each social media platform and post into separate and distinct virtual front door welcome mats. We’ve created thousands of “access points” for potential clients to introduce themselves and say hello. As a result, we’ve really enjoyed building new relationships and improving the quality of our client services.
We’re incorporating new social media based approaches and ideas in to our efforts each week. Things change. It’s truly exciting.
Lisa and I have been trying cases for almost 3 decades and before social media came along, we had a pretty good local reputation here in Southern California. But, tapping in to the power of modern day social media, it’s been exciting to see our firm’s reputation grow. We’re now known around the world and are contacted each week by potential clients not only from the United States, but countries many time zones removed.
We’re developing new relationships with other lawyers and clients in an easy and fun way that simply wasn’t possible five years ago. It’s enjoyable and win-win for everyone involved. It keeps things fresh and exciting.

We Love Practicing Law and Helping Others

Because of this “global expansion” using the web and social media and the new relationships we’re actively growing across the globe, we truly enjoy coming into work each day and helping people with their legal needs. Even after 27 years of practice, it’s now more exciting than ever to work “on our practice” (and not in our practice) using these new online approaches and tools. How many other lawyers can honestly say this?
We think it’s important to be passionate about what you do. If you’re not enjoying the practice of law, then you should change how you’re going about it or maybe even do something else. Life’s too short.

Start Right Now

Here’s a suggestion. Try incorporating social media in to your daily activity. Take things slow at first but take a risk and trust us on this. Be open, transparent, and strive to answer questions and help others. Give it a few months. See if your passion for practicing law is reignited. We think it will be. That’s how exciting this new way of doing business and practicing law is.
Look, if you’re not already onboard with the power of the internet and social media, you better step up and make some changes. Whether you like it or not, life as you know it has forever changed. Think about it for a minute. The last time you needed to find a service or product, what did you do? Chances are, you went straight to Google or ask your social media tribe for a recommendation. It’s fast, easy and efficient. Get on board or get run over. It’s entirely up to you!
Smart lawyers are using these new social media platform tools to make things better for others. And that’s what it’s truly all about. To bring value to others and to help them in a time of need.

Get Past the ROI Issue

Old school marketing dollars and ROI concerns are being replaced by this new approach to building relationships. And that’s a good thing. It’s OK not to be able to specifically quantify how much bang for your buck your social media efforts are returning back in to your practice. Worried about not being able to quantify your ROI? Let me ask you a question. What’s the ROI with your spouse and kids?
If you’re not already doing so, we respectfully suggest that beginning in 2013, you start to use new social platforms to establish and work towards accomplishing clear relationship building goals. We encourage you to take constant and focused daily action directed, with laser precision, towards achieving a desired and specific outcome. That means listening and helping.
Lawyers who “get it” are now, for the first time, balancing family and friends with the challenges and demands of their profession. Each day they remind themselves that trust, credibility, and transparency are their keys to the successful long-term practice of law and even more important, to a successful and happy life.

Approach Social Media The Right Way

Smart lawyers use social media to develop rapport and to help others. They listen more than they talk. They genuinely make others feel meaningful and important. They know that being their unique self, and nobody else, is what helps them standout and separates them from everyone else.

When it’s all said and done, these lawyers choose to be happy and live their lives and practice law with genuine unbridled passion. After all, they know that the “pursuit of happiness” is an inalienable right and that it’s their duty to use this right to build the best law practice and life possible.

Boo! 5 Scary Social Media Mistakes Lawyers Should Avoid

Lawyers are told to get on social media sites like Facebook, Twitter, LinkedIn and Google+ to reach potential clients. However, after signing up for these sites, lawyers oftentimes have no idea what to do. Social media for lawyers may be unfamiliar territory.

Fortunately, enough lawyers have made mistakes on social media that others can learn from them. Here is a look at five common mistakes to avoid:

1. Checking in Once a Week.

Having a social media presence means much more than simply opening an account. Instead, you should regularly update your profile, write posts, and otherwise engage your audience. Having a social media account that is never maintained can cause more harm than good as clients may think that you are no longer active, sloppy, or simply don’t care.

2. Being Impersonal.

Lawyers need to realize that they are writing to the common man. Too often, lawyers will slide into legalese or otherwise write in a robotic, impersonal manner. Attorneys should write as if they were writing to their mothers or to someone they met at a bar. Adding a little personal touch can help you connect with clients.

3. Being Too Personal (TMI).

There is a thin line between adding a personal touch and offering way too much personal information. Even if you are trying to connect with clients, you should always present a level of professionalism. This can include avoiding inappropriate stories, immature photos, or crude jokes.

4. Posting for the Wrong Crowd.

If you open a social media account, you should always remember that your goal is to reach clients. It’s very easy for attorneys to get caught up in writing posts for “hits” or to go “viral” while ignoring their target demographic area. It’s important to be focused on your social media site.

5. Ignoring SEO.

Unfortunately, your best-written content may not be accessible to your coveted audience. Individuals search for specific keywords and topics on search engines. These search engines utilize complex formulas to bring users to your page. If you don’t create content in a way optimized for search engines, your content may not show up in search results.

Legal Marketing Beginners Guide to Social Media Branding

Did you know that there are specific times of the day that are better to use social media to promote your law firm?  Little tid bits like this help with your legal marketing efforts.

Social media trends evolve on a daily basis,  making it difficult for you to manage your law firm’s social media responsibilities.  To make sure you’re effectively using your attorney’s social media outlets, customizing your digital marketing efforts to target your clients is important.

Attorney Marketing Tip: How Social Media Can Impact Your Google Ranking

Attorneys may be reluctant to embrace social media sites like Facebook, Twitter, and Yelp as part of their law firm marketing strategy.

Attorneys may believe that these sites are too difficult to maintain or fail to see the value of a social media presence.
However, being active on social media can positively impact your ranking on search engines like Google.

Here’s a look at four ways how social media can impact your Google ranking:

1. Increased Traffic.

You can increase your web traffic through sites like Facebook. A user may read something of interest or identify with a legal issue on your profile and click to your website. The more traffic you generate through social media, the higher your ranking will be on search engines.

2. Link Building.

A key component of search engine optimization is link building. Inbound linkage to your website through Facebook, Twitter, and other social media sites can make your website stand out and look more legitimate to search engines.

3. Activity.

Maintaining a social media presence will generally increase the overall activity on your website. There is typically a direct correlation between increased activity and a higher search engine ranking.

4. Search Engine Formula.

While the exact formula that search engines utilize to determine their rankings is not public information, it’s generally accepted that these search engines give special emphasis to social media activity. For example, a search engine like Google may give special weight to incoming traffic from Facebook or Twitter that may be beyond the benefits that keywording and other search engine optimization methods.

Maintaining a social media presence can take a lot of work. In addition, the impact that social media can have on your website traffic can be complicated. If you have any questions about attorney marketing through social media and use of search engine optimization, contact us.

As a Lawyer, Which Social Media Opportunities Should You Pursue?

The big four to consider first are blogging, Facebook, LinkedIn, and Twitter.  If just getting started and you plan to handle your social media in-house, we recommend you begin with two and run with them for a few months before expanding further.

To help you compare the opportunities, here is a short list of pros and cons for each:
Blogging positives
— Readily delivers answers to reader questions
— Perfect for demonstrating your expertise
— Highly helpful with Google rankings
Blogging negatives
— Requires a lot of your time
— Your absence is readily apparent
— Does not alert you to opportunities for interaction with readers
— Does not connect readers with each other
— Not especially conducive to deepening relationships
Facebook positives
— Easy to communicate without distributing content
— Highly conducive to deepening relationships
— Regularly alerts you to opportunities for interaction
— Great at connecting readers
Facebook negatives
— Moderate time investment needed
— Large business/personal crossover
— So-so opportunities to demonstrate expertise
 LinkedIn positives
— Easy to use, short setup time
— Your absence will not be noticed
— No content need be distributed
— Easy place to demonstrate expertise
LinkedIn negatives
— Requires a moderate time investment
— Not the place to build rapport
Twitter positives
— Requires little time
— Good for sustaining client loyalty when problems occur
— Easy to introduce like-minded folks
Twitter negatives
— Hard forum in which to demonstrate your expertise
— Not conducive to deepening your relationships

We are strong believers in the power and reach of social media, so encourage you to begin soon and see for yourself what the business community has already learned – social media works.

Why Social Media Is Important For Your Law Firm Website

Attorneys, do you think social media is just for kids? Think again! Your future and current clients are probably using Facebook and Twitter as we speak!

In a recent study by Socialnomics.net, the fastest growing segment in social media are 45-54 year olds. Even 3 out of 10 Americans that are aged 55 or older are using social networks!
Social media marketing is vital to your law firm website. We can’t stress that enough, and it won’t continue to change.

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